As the Southern hemisphere experienced a change in season – from winter to spring – on September 22nd, the Northern parts of the world entered autumn. The transition, known as the autumnal equinox, from summer to fall in the North marks the beginning of a season filled with festivals and celebrations in the United States. With important holidays like Thanksgiving and Halloween around the corner, it’s time to draw up plans for promoting your brand and bringing in more members to your gym. Click here for a a few ideas to help you with your fall holiday promotions.
As a fitness trainer or gym owner, it never hurts to have additional tools in your toolbox.
You really will benefit if you can cater to specific segments of the fitness market. It’s a competitive field and trainers and owners need to be able to stand out from the crowd to potential new membership.
See how getting your personal trainers certified with Certified Inclusive Fitness Trainer certification can help!
As an independent gym owner, I have learned a lot over the years. The growth in knowledge that I have now compared to back then when I opened the doors to my first club is staggering. I constantly have ideas and thoughts running through my head wishing that I could type as fast as they pass by. If I had to time write a book on opening a real gym (step-by-step) from the first day you begin to gather plans in your head to the day it became profitable, I would do so in a heartbeat. However, I do not have that time now. Now I am focusing on the gym management software that has developed from my gym and passing it on to others. Until then, I hope to give other gym owners, operators, and trainers a fleeting glimpse (of what I can actually get on paper) of my experience and hope to pay my knowledge forward to anyone who will would like to read about it. The following is what I discovered when I first opened my eyes to email marketing.
At the near end of 2010 (more than a year and a half since opening the gyms doors), we had started building our email list and at the time of our first campaign (in 2011) and had approximately 350 addresses on our list (not even knowing if half of them would work). We sent out an email to former members (those who had cancelled and were no longer using our facility) stating that they could re-join for only $15 per month but they had act quickly as the deal would expire in one week. We re-signed 14 members as a direct result of that email, therefore we made an immediate $210 profit (14 members x $15) – not bad for sending an email.
At Insight, we listen to our clients’ requests and make those requests a reality!
Over the past couple of months, we have been diligently working on re-structuring and beta testing our pricing model to include flat rate monthly plans!
Once you register for a free account, click on the green “Upgrade” button to view the NEW pricing plans and start benefiting from greater Insight into your business today!
There was an IdeaFit question posted last week regarding grand opening ideas. This inspired me to post my latest article about how to adequately prepare for your fitness business grand opening....
To begin, fitness facilities generally involve a large amount of investment in the beginning and high maintenance costs throughout. On top of this, keeping up with the competition in terms of technology and training is another expense. Returns come much after this chunk of money is being fueled into the heart and soul of the business.
What this implies is that you must have a great start to break-even as soon as possible. Your facility deserves a huge opening so that people know that a lot of effort and money has been put into a project for their benefit. For some specific tips that may help you if you are in a similar situation, please visit the rest of this article on my Gym Business Blog.
Closing a deal when selling health club memberships or personal training packages is not easy nowadays. With the boom in the fitness industry, more and more health clubs are offering attractive deals and discounts to bring in more members. When making any sale, you need to have the knowledge and skills to handle any type of objections. You may not find it difficult to do this, but price objections are the most difficult to handle. Even if your prospective clients want the deal, the price may be holding them back. I have researched and found 7 ways to overcome price objections.
Please take a moment this Memorial weekend to honor our military and veterans and consider getting your fitness business involved with one of these great charity organizations! Here are some health Club ideas for sponsoring charties for the military wounded and war veterans.
Please be aware that arthritis does not discriminate and can effect anyone. Please have compassion for those in chronic and disabling pain.
The US, in recent times, has seen an increase in population that suffers from heart diseases, obesity, diabetes, arthritis and other such longstanding health conditions. There is also a rising need for health programs that are cost effective and help in Medicare qualifications of adults. All these factors have given birth to a new branch in fitness learning called specialized populations training.
The certification is usually structured in collaboration with healthcare experts and enables the fitness trainers to work with individuals with diverse fitness and health needs. These specialized trainers become distinguishable in the fitness industry by being able to scientifically design effective and safe preventive exercise programs for your fitness center members with unique needs.
Trainers with Special Populations Certification are professionals who use individualized approach to educate, motivate, assess, and train their clients among the special population. These include people with chronic as well as temporary health conditions. These conditions are categorized by body systems and psychological implications and involve cardiovascular, pulmonary, metabolic, immunologic, musculoskeletal, neuromuscular, cancer as well as behavioral/psychological impairments.
Special population also includes people who are not necessarily affected by disease conditions and can include women who are menopausal, pregnant or postpartum. They could also be older adults, adolescents, or children.
Visit my blog, Gym Business Insights, to read the full article and more about choosing the right trainer!