The Fastest Way to Generate More Revenue for your Practice
The goal of every practice is to generate more revenue while providing value to patients. One of the most cost effective ways of doing this is through the internet. Unfortunately, most practice owners go about this the wrong way. Most practice owners put their main focus on trying to increase traffic instead of increasing the conversion rate of the traffic they are already getting. By doing this, they are limiting the overall success of their website including all marketing that is being done. If you are ready to market your practice the right way, here are the fastest ways to generate more revenue.
Invest in Your Website
A website is the most important asset any practice can have at their disposal. The website is a onetime investment that sells your practice 24 hours a day, 7 days a week. Your website must tell the story of why you are the best choice for the patient while representing your brand. Your website is the foundation that impacts any marketing you do. Whether you do magazines, bill boards, radio or any other marketing, most people will visit your website before purchasing a product or server. Therefore, it is very important to invest money into getting a custom website design instead of taking the cheap route of getting a cookie cutter website that does not give you the best first impression to visitors.
Focus on Conversions Not Traffic
Most doctors believe that more traffic equals more sales. In theory this is true, but it is not the best approach. Instead, practice owners should focus on increasing the conversion rate of the traffic they are already getting. If a practice would like to double their profits from their website, there are two ways to do this. They can either double their traffic or they can double their conversion rate. Depending on how much traffic they are getting, doubling the traffic can take 6 months to a year or more, whereas doubling the conversion rate could take a week to a month if done properly. By increasing the conversion rate you get quicker results that have a huge impact on your bottom line.
One thing that many doctors overlook is the impact online reviews have for their practice. In todays age, it is very rare for new customers to purchase a product or service online without reading reviews. Patients want to see what other people in a similar situation experienced before moving forward with a company. This is especially true if it is a high ticket service or item. By setting up a strong reputation management strategy, you can get more positive reviews which leads to more patients and visibility online!
By building the proper foundation and switching your focus from more traffic to increased conversions, you will be setting your practice up to maximize revenue in the future.