A select group of about 100 professionals got 25 super insider IDEA FitnessConnect tips at the IDEA World Fitness Convention this August.
FitnessConnect launched at World last year with 120,000 professional profiles, and 14 certification/training groups verifying credentials. There are now over 200,000 professional profiles and 50 certification/training groups verifying credentials. We expect to be working with 100 groups by the end of the year.
In the past year, FitnessConnect has connected hundreds of thousands of consumers with professionals, and helped increase client-engagement. The IDEA analytics guys looked at the data over the last 12 months, and found some trends I could share to help folks make the most of FitnessConnect.
You had to be there to get all 25, but I’m posting the top three here, based on audience response.
1. Make Your Profile Photo Great!
Studies show that our eyes are attracted to faces—especially on web pages. This
means that a potential client may not even consider your awesome qualifications
if the FitnessConnect search results don’t show your face. And, fair or not, our
first impression of someone is based on his face. So choose a photo that
matches the vision of who your prospective clients are looking for. Oh, corporate logos and cats
make for really bad profile photos.
2. Send a Monthly Newsletter (but make IDEA do all the work)
Every month, the editors of IDEA prepare a newsletter for you to send to your
clients and leads. All you need to do is set it up once: add a logo (if you want),
add an opening paragraph (if you want), and choose the clients and leads you
want it to go to. Your folks will automatically receive a newsletter each month
from you with great health and fitness information.(By the way, any clients and leads you add to
your profile—to get your newsletter, for example—belong to you. IDEA will never send them
anything.)
3. Complete Your Profile (to 100%)
Prospective clients make their decisions with as much information as
they can get. We’ve found that professionals with more information in their profiles get more clicks,
even when they have less impressive-appearing qualifications and are listed lower on the page.
Further, the level of completeness is one of the 26 elements that determine the order professionals
are listed in search results.
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