Many people in our culture have a distorted perception of their physical appearance and worry obsessively about how to change the shape of their bodies. We are socialized to believe that the presence of fat on our bodies is an indication of weakness and that we can achieve happiness or perfection by changing our bodies.
Since body-esteem and self-esteem are very closely linked, worries about body ...inadequacy can interfere with relationships and distort our sense of self. Messages from the media and even from family and friends can create insecurities about our appearance and drive a desire for a "perfect" (usually unattainable) body.
Exposure to bodily imagery in advertising, TV, film and other visual media has affected men and women alike. In our society, the premium placed on physical attractiveness makes all of us more self-conscious and vulnerable to depression, low self-esteem, and obsessions with weight loss or building muscle.