If the only thing to happen all day at the 2010 IDEA
World Fitness Convention’s opening was to see US Surgeon General Dr. Regina
Benjamin and Dr. Pamela Peeke onstage laughing and Zumba-ing up a sweat to
spicy Latin rhythms, then it was a good day. But it was a GREAT day, my friends, and this display by the
two good doctors was simply icing on the cake. And man, can those ladies move,
as you can see by this video clip I took: http://www.ideafit.com/node/370641.It’s been a long time coming, but we finally have a voice at
the highest levels of the US government and a champion for the cause of
Inspiring the World to Fitness. Dr. Benjamin is not just paying lip service to
the notion of getting Americans up and moving and living their lives. She has put herself out there as a very real example
of her Vision for a Healthy & Fit
Nation. Dr. Peeke, national spokeswoman for the American College of
Sports Medicine's “Exercise Is Medicine” campaign, chief medical correspondent
for Discovery Health Channel and a long-time supporter of IDEA, is perhaps even
more enthusiastic a stirrer of this literal movement. Ten minutes after getting off the stage, she apologized for
hugging me in her now-sweaty black couture dress and struck a thinking pose in
her red patent pumps, already coaching me on what to listen for Thursday night
when she and Dr. Benjamin will lay out their ideas on the great opportunities
the Surgeon General’s Vision document
opens for fitness professionals.If you want to find out more about that, you need to show up
at tonight's Awards Show, 5:30-7:00 PM in LA’s famed Nokia Theater.Speaking of the Awards Show, IDEA also will be unveiling a
very powerful platform for fitness professionals that has been in the works for
a few years now. Add to that the excitement of Mario Lopez emceeing the event,
and Andre Agassi being on hand to accept the IDEA Lifetime Achievement Award,
and you have a full night of intrigue and entertainment.However, if you can’t make the awards show, join Drs.
Benjamin and Peeke, IDEA co-founders Peter and Kathie Davis and L.A. Mayor
Antonio Villaraigosa tomorrow at 12:30 outside the West Hall of the LA
Convention Center for a fitness walk to symbolize their commitment to health
and fitness for the nation. One step at time, one person at a time, we’re going to beat this obesity thing. And that, my
friends, will be the BEST day of all.
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