Thursday, March 14, 2013
(I Wall Street ) luxury brand targeting high-end market in the capital markets in the past year.
American Apparel brand Michael Kors In recent years, the most successful IPO, the company is listed on December 15, 2011. As of January 7, 2013 closing, Michael Kors reported 52.53 U.S. dollars , up 162.6% compared to the $ 20 issue price.
Michael Kors positioning in the high-end market, its apparel products are relatively expensive, a wool skirt the retail price of about $ 2,000, but the relatively low price of accessories products, a travel trolley case sells for less than $ 300. Accessories at the same time help the company obtain a gross profit margin of more retail a handbag is usually three times the cost.
Robert Baird analyst Erika Maschmeyer Kors jewelry sales is expected to continue to expand, because it broadens the sales channels in the United States and abroad. Her rating reiterated its "outperform the broader market in November last year, Kors released Q2 results .
Michael Kors in the capital market last year with great success, but also to promote the American watch manufacturers Fossil rose, Fossil Michael Kors watches products manufacturing.
Another American casual clothing brand Gap (GPS), on Thursday also reported it would spend $ 130 million acquisition of fashion chain retailers Intermix Inc. officially entered the high-speed development of high-end apparel retail market. GAP's had only a low-end brand Old Navy, and mid-range brands Gap and Banana Republic.
Typically, a fashion designer need to accumulate many years to get brand recognition, which is why capital markets are so looking forward to the accessories brand Tory Burch as soon as the IPO. Tory Burch is known for its ballet flats, the dispute came to an end last month, the founder and ex-husband Chris Burch, regarded as resolved prior to the listing of the company's last major obstacle. Bloomberg previously given to Tory Burch valued at $ 3.4 billion.
In addition to the brands, high-end department store Nordstrom (JWN) in 2012 outstanding. Nordstrom announced last week in December performance by holiday promotion, Nordstrom same-store growth of 8.6%, almost double analyst expectations.
China's fast-growing economy to promote the growth of high-end fashion, jewelry and automotive. Although China's economy is slowing down, but analysts widely expect the demand for high-end luxury goods in China will continue to grow.