Marketing, one of those things that can create confusion especially in our world of fitness. Here is what I think are some of the phrases we hear in fitness that may confuse consumers. We have all seen it from the words "toning" "lean" "weight loss" and the most infamous, "long lean muscles". Also "six pack abs" "bigger", "stronger", "shredded", and just get "jacked". I don't know if you noticed, but marketing words used as my examples definitely target specific genders.