Hello!2016 is the year I get CONNECTED to the world! Launcing 2nd Wind CONNECTION has been an amazing experience. I have found that many people just want to be led through their workouts. They want the assurance that a well-balanced, intense, exciting workout is right there waiting for them. Also, they enjoy the excitement of it always being something new and fresh. Check it out on my website. There are a few videos there to provide you with a clear picture of how it all works.www.2ndwindhealthandfitness.com
Marketing, one of those things that can create confusion especially in our world of fitness. Here is what I think are some of the phrases we hear in fitness that may confuse consumers. We have all seen it from the words "toning" "lean" "weight loss" and the most infamous, "long lean muscles". Also "six pack abs" "bigger", "stronger", "shredded", and just get "jacked". I don't know if you noticed, but marketing words used as my examples definitely target specific genders.
This post was inspired by April fools day. It reminded about how many consumers buy the non sense created in media and advertising, and the people who push products which have no logical basis but to fill their wallets/purses. Yes, I'm talking to the person who has tried any "master cleanse", "detox", some type of quck weight loss scheme that sounds logical at the moment. Lets take a look at why you are probably reading this now. Cause it didn't work and probably looking for an answer why.