Marketing, one of those things that can create confusion especially in our world of fitness. Here is what I think are some of the phrases we hear in fitness that may confuse consumers. We have all seen it from the words "toning" "lean" "weight loss" and the most infamous, "long lean muscles". Also "six pack abs" "bigger", "stronger", "shredded", and just get "jacked". I don't know if you noticed, but marketing words used as my examples definitely target specific genders.
So April 1st obviously passed eight days ago but I was inspired by the day. It reminded about how many consumers buy the non sense created in media and advertising, and the people who push products which have no logical basis but to fill their wallets/purses. Yes, I'm talking to the person who has tried any "master cleanse", "detox", some type of quck weight loss scheme that sounds logical at the moment. Lets take a look at why you are probably reading this now. Cause it didn't work and probably looking for an answer why.