Big law firms have to change themselves to follow the step of the society

Friday, August 30, 2013

For a young lawyer at a big Immigration law firm, the experience was a unique chance to assume full responsibility for a file and to learn how to work one-on-one with a client - something Mr. Amouzgar recognizes as valuable. "Clients don't grow on trees and certainly the big ones don't either," he says.

Big Business law firms recognize that the world is changing. Once upon a time, the big Bay Street firms were content to sit back and take on the steady stream of work that emanated from Canada's largest banks and corporations. But now they see the value in signing up small businesses and entrepreneurs, either on a pro bono basis or at steep discounts. The philosophy is simple: establish working relationships with these people now, because their need for lawyers will only grow if their business takes off.

A prime example is Wildeboer Dellelce LLP - which, by the way, is the exclusive legal advisor on Dragons' Den deals. The firm has a "fast track" program in which it commits to serve a startup company for 12 months. Clients pay a fixed rate, which frees them from fretting about watching the clock each time they feel the need to call a lawyer. More than 40 clients have signed up.