Massage vs. Myofascial Release

What are your thoughts on Myfascial Release techniques (which you can perform) vs. massages for your clients. I saw an interesting article (see link) discussing the benefits of massages, but can they be over rated for your clients who train on a consistent basis.

http://www.cbsnews.com/8301-500368_162-57369841/massage-may-help-sore-mu...