Too many trainers suck at marketing. I don’t care if you bought the “secret personal training ninja marketing bundle” or are following the “7 step blueprint for personal training marketing success”. Because none of that shit works. This is tough love. I’m here to challenge you to get better, not baby you with an article about listening skills or tell you for the 1000th time to learn how to close.
I see your Facebook posts, look at your flyers, and overhear you speak about helping your clients. You nod your head and smile and tell them you can help them lose 5lbs. You scribble it down on a piece of paper to show that you’re both authoritative and paying attention. You paraphrase it because you read an article once that told you that makes it look like you care.
And you do care, that’s what pisses me off the most. You love your clients and want them to succeed. You know you can help them if they only gave you the chance. But your marketing sucks so they never get in front of you and when they do you can’t sell them on training. You resign to offering them a free session to “try it out”. Stop it! Stop offering a free session right now. It’s killing your business.
There is one concept you’re missing. It’s so simple that you will slap your head after I tell you. It’s also enough to change your business around.