I believe that one of the keys to a happy life, a life well lived is developing an attitude of gratitude for the things that make life worthwhile and rewarding. I think it was Tony Robbins, whom I first heard say that, it’s stuck with me ever since. In celebration of the arrival of the holiday season I would like to share my list of things for which I am truly grateful, and that I am giving thanks for this year.
My List of Gratitude
1. First, I am very thankful for a career that helps people and promotes health. There really is something for everyone. It doesn’t matter what level of fitness you are at; there is a program or a certified trainer who can help you get into shape. Even if you are physically disabled, there is something that you can do to increase your fitness. It’s great to be in a position to enable that.
2. I get to work in the gym, which I love and not in some office cubicle, which I don’t love nearly so much. Sometimes I have a little moment where I just enjoy the fact that I am earning a living at something I love to do.
3. I get a powerful sense of satisfaction of seeing positive results for members....
As the Southern hemisphere experienced a change in season – from winter to spring – on September 22nd, the Northern parts of the world entered autumn. The transition, known as the autumnal equinox, from summer to fall in the North marks the beginning of a season filled with festivals and celebrations in the United States. With important holidays like Thanksgiving and Halloween around the corner, it’s time to draw up plans for promoting your brand and bringing in more members to your gym. Click here for a a few ideas to help you with your fall holiday promotions.
As a fitness trainer or gym owner, it never hurts to have additional tools in your toolbox.
You really will benefit if you can cater to specific segments of the fitness market. It’s a competitive field and trainers and owners need to be able to stand out from the crowd to potential new membership.
See how getting your personal trainers certified with Certified Inclusive Fitness Trainer certification can help!
As an independent gym owner, I have learned a lot over the years. The growth in knowledge that I have now compared to back then when I opened the doors to my first club is staggering. I constantly have ideas and thoughts running through my head wishing that I could type as fast as they pass by. If I had to time write a book on opening a real gym (step-by-step) from the first day you begin to gather plans in your head to the day it became profitable, I would do so in a heartbeat. However, I do not have that time now. Now I am focusing on the gym management software that has developed from my gym and passing it on to others. Until then, I hope to give other gym owners, operators, and trainers a fleeting glimpse (of what I can actually get on paper) of my experience and hope to pay my knowledge forward to anyone who will would like to read about it. The following is what I discovered when I first opened my eyes to email marketing.
At the near end of 2010 (more than a year and a half since opening the gyms doors), we had started building our email list and at the time of our first campaign (in 2011) and had approximately 350 addresses on our list (not even knowing if half of them would work). We sent out an email to former members (those who had cancelled and were no longer using our facility) stating that they could re-join for only $15 per month but they had act quickly as the deal would expire in one week. We re-signed 14 members as a direct result of that email, therefore we made an immediate $210 profit (14 members x $15) – not bad for sending an email.
At Insight, we listen to our clients’ requests and make those requests a reality!
Over the past couple of months, we have been diligently working on re-structuring and beta testing our pricing model to include flat rate monthly plans!
Once you register for a free account, click on the green “Upgrade” button to view the NEW pricing plans and start benefiting from greater Insight into your business today!
There was an IdeaFit question posted last week regarding grand opening ideas. This inspired me to post my latest article about how to adequately prepare for your fitness business grand opening....
To begin, fitness facilities generally involve a large amount of investment in the beginning and high maintenance costs throughout. On top of this, keeping up with the competition in terms of technology and training is another expense. Returns come much after this chunk of money is being fueled into the heart and soul of the business.
What this implies is that you must have a great start to break-even as soon as possible. Your facility deserves a huge opening so that people know that a lot of effort and money has been put into a project for their benefit. For some specific tips that may help you if you are in a similar situation, please visit the rest of this article on my Gym Business Blog.
Closing a deal when selling health club memberships or personal training packages is not easy nowadays. With the boom in the fitness industry, more and more health clubs are offering attractive deals and discounts to bring in more members. When making any sale, you need to have the knowledge and skills to handle any type of objections. You may not find it difficult to do this, but price objections are the most difficult to handle. Even if your prospective clients want the deal, the price may be holding them back. I have researched and found 7 ways to overcome price objections.
Please take a moment this Memorial weekend to honor our military and veterans and consider getting your fitness business involved with one of these great charity organizations! Here are some health Club ideas for sponsoring charties for the military wounded and war veterans.
Please be aware that arthritis does not discriminate and can effect anyone. Please have compassion for those in chronic and disabling pain.