As an independent gym owner, I have learned a lot over the years. The growth in knowledge that I have now compared to back then when I opened the doors to my first club is staggering. I constantly have ideas and thoughts running through my head wishing that I could type as fast as they pass by. If I had to time write a book on opening a real gym (step-by-step) from the first day you begin to gather plans in your head to the day it became profitable, I would do so in a heartbeat. However, I do not have that time now. Now I am focusing on the gym management software that has developed from my gym and passing it on to others. Until then, I hope to give other gym owners, operators, and trainers a fleeting glimpse (of what I can actually get on paper) of my experience and hope to pay my knowledge forward to anyone who will would like to read about it. The following is what I discovered when I first opened my eyes to email marketing.
At the near end of 2010 (more than a year and a half since opening the gyms doors), we had started building our email list and at the time of our first campaign (in 2011) and had approximately 350 addresses on our list (not even knowing if half of them would work). We sent out an email to former members (those who had cancelled and were no longer using our facility) stating that they could re-join for only $15 per month but they had act quickly as the deal would expire in one week. We re-signed 14 members as a direct result of that email, therefore we made an immediate $210 profit (14 members x $15) – not bad for sending an email.