In the online message leaked Nokia's new boss Stephen Elop (Stephen Elop) employees. The starting point for the content ofthe note is a parable about a man who was on the edge of the oil platform in flames in the middle of the North Sea.
At theend of the parable of the man made a personal choice between death from cold or fire - jumped in the deadly cold water andwas eventually rescued. Elop suggested by Nokia to make a leap in the dark, in another company in its present form is doomedinevitable doom..
Statement Elop looks tough, but too true. After a solid 4 years later release of the first Apple iPhone device from the finnish firm still no product that would be able to become a true leader, the locomotive of the market, as it did in his time JUMP MANUAL REVIEW
with devices like the Nokia N95. Perhaps the realization of the large-scale problems will be a bitter pill to swallow, whichis vital to save the firm.
In his own notes Stephen Elop outlined two key threats that are not inferior to the thoroughness fire on a floating oil platform. These threats - Apple and Android. IPhone devices showed how good ckonstruirovanny smartphone can cost more than
the computer and be in demand. Platform Android, in turn, showed that just two years, you can create a platform, not just fora nice third-party software, but also for the equipment manufacturers, but also for service providers.
Also in his own notes Elop demonstrated how simply condemn "afterthought" - he mentions that Nokia has taken tentativesolutions in response to the release of the iPhone and Android. "You can not believe it," - says Elop. - «Android was only two years back, and the vehicles on its stock already issued more than smartphones Nokia».
Very sad conclusion Elop and two key for the current day software platforms Nokia: no newfangled MeeGo, Symbian or proven not save the company in its present form, and if current trends. According to the concept of Elop, the error lies in the fact
that Nokia is trying to compete in the market of devices, and now they need to compete in the market ecosystem. Jump manual download The structureof ecosystems, which are in the battle, are devices, programs, and even developers, applications, ecommerce, advertising,search engines, social applications, location-based services, unified communications and more.
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