Turkcell: Turkish Smartphone to rough up domestic market

Wednesday, August 21, 2013

The Turkish mobile operator Turkcell wants to bring a mobile phones in dubai on the market designed in Turkey as of the end of September this year. The third-largest mobile phone company of Europe that reduce reliance on corresponding imports tries with the domestic product. It remains to be seen whether the Turks actually can rough up the market dominated by Samsung and Apple.

The Turkish mobile operator Turkcell has unveiled its first Smartphone developed in Turkey. The company wants to spread with its product in an already weak market. At a glance, the joint-stock company has mainly medium-sized customers.

The new device was unveiled last Tuesday. The most participants did not receive a pre-information notice what actually should be presented. That Turkcell however already work under the project name of Gebze on a such Smartphone, was hinted at in the past. The now introduced device is completely designed by Turkish engineers. Production will take place first in China, later she scheduled also in Turkey.

Tuned to Turkish customer requirements

According to Turkcell CEO Süreyya Ciliv, to the Turkish Hurriyet, think model on the T40 indeed large pieces. Turkish users will be obtained with features tailored to them, including traditional Turkish motifs and sounds would be offered. Also in Germany, provider procedure so (more here). The end of September the Smartphone come already in the shops. It'll be offered for example with different shells. The phone has been developed to facilitate access to smartphones on the Turkish market, so Ciliv. It will be the best device on the market, she could not promise however. It had also not been priority. It aimed to develop a device which was pioneer with many features, rather than to imitate already existing.

The current device is not the first development of this type of Turkcell. The telecommunications company has brought five phones on the market. Overall, approximately a million units were sold and this, so Ciliv, around 500 million lira, 190,2 million euros, taken.

Turkcell tablet is not developed

The Turkcell smartphone launch comes at a time where the high end smartphone market dominated by Samsung and Apple, noticeably slowed. Survival in this tight market becomes more difficult, as the sales of new products increasingly accelerated. That gets to feel also Turkcell. Addressed on the tablet in last year on the market, only the CEO admits now that you here seek no further development at the moment.

Meanwhile, the auditing firm of PriceWaterhouse Coopers (PwC) draws an optimistic matching image of the Turkish media and entertainment landscape. This sector will bring 2013 all 11.6 billion dollars until the end of the year. For comparison: In the year before came the Turkish entrepreneurs in this area to $10.2 billion. This is from the latest report "PriceWaterhouse Coopers' global entertainment and media (E & M) Outlook 2013-2017", which on July 9 released (more here).