I've always been a fan of safety devices, especially for women travelling. Cuff is a stylish version of devices like the BiiSafe buddy that raised money with an indiegogo campaign recently.
It comes in various styles, as a bangles bracelets, pendant and Cufflinks (Cufflincs) and is GPS enabled so you can alert your family and friends to your location when you are walking or traveling alone. Press the cuff to send a message to your protective circle with your current location, without anyone even knowing you are wearing a safety device.
Like all of these devices, I wonder how they will help me when I am traveling. It's built using bluetooth technology, connecting to your phone when you squeeze the Cuff, and it appears to work in all countries, shipping to the US, Canada, the EU, Australia, and New Zealand.
It's competing with other fashionable wearable safety devices, like Sense6 which appears to have more beautiful pieces, FirstSign which hides the device in a hairclip, along with new offerings from FitBit who have teamed up with Tory Burch for an injection of fashion into their devices.
2014 may be the battle for smart jewelry, but by the end of 2015, I reckon we will be wearing so many GPS devices on our bodies, in watches, phones,bracelets for women, embedded in our clothes, our glasses and perhaps even in our contact lenses, that we will be trying to invent devices to get lost again.