Alex Isaly

Laguna Niguel, CA 92677-6602

Alex is a national Signature Brand Ambassador for Life Time Fitness, a member of IDEA’s Health and Fitness Advisory Board, and VIP founding member for Men's Health Fitness Council. With over 20 years of experience in the fitness industry he specializes in program and product development, education and consulting. Alex’s projects include: KettleWorX®, Spartan Strong, WTRX, Kettlebell Kombine, Radius with NBC Sports, and BTFit with BodyTech. He is an international presenter, author, public speaker, innovator of fitness, elite athlete, and fitness enthusiast. Alex is a regular contributor for Men’s Health and has been featured in several national media publications (OXYGEN, SHAPE, Men’s Fitness, Men’s Health UK). His television and media appearances include NBC Sports Network, The TODAY Show, Discovery Channel, Hallmark’s Home & Family, CBS The Talk, Jimmy Kimmel Live, and CNN Headline News.

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Verified Cert/Training
IDEA Author/Presenter
IDEA Member

About Me


  • BSc., Environmental Geology, Allegheny College

Certifications / Trainings

ACE - Certified Group Fitness Instructor
Expires: Jun 30, 2021
ASFA® - Kettlebell Instructor Certification
ripped - Cardio and Resistance Intervals
Beachbody - Insanity
Not Verified
LTA - Group Fitness Instructor
Not Verified
SCU - Instructor Essentials Certification
Not Verified
Not Verified

CPR Certified

American Heart Association
Expires: Jul 22, 2019
EMS Safety Services
Expires: Jul 22, 2019
Emergency First Response - cpr
Agency Unavailable

AED Certified

American Heart Association
Expires: Jul 22, 2019
EMS Safety Services
Expires: Jul 22, 2019
Emergency First Response - aed
Agency Unavailable

Additional Information


$0.00 / hr

Payment Methods

Cash, Cashier's Check, Credit Cards, Personal Checks

Years Experience


Awards & Accomplishments

  • Founder and CEO of Isaly Fitness Innovations, Inc.
  • IRONMAN Finisher (Lake Placid, NY)
  • IDEA World, SCW Fitness, DCAC, FIBO-USA, IHRSA and EMPOWER! Presenter
  • IFBB Men's Physique Competitor (3rd place)
  • Semi-professional cyclist (2004 – 2008)
  • 2008 and 2018 HooDoo 500 Ultra-Endurance Cycling Finisher (St. George, UT)
  • 2010 Wilhelmina Hot Body Contest Finalist
  • Lead Trainer for KettleWorX
  • Co-Creator/Master Trainer for Spartan Strong
  • Co-Creator/Master Trainer for WTRX
  • Life Time, Inc. Signature Brand Lead for Kettlebell Kombine, WTRX and Spartan Strong
  • Creator and Lead Trainer for Kettlebell Combine
  • VIP Founding Member of Men's Fitness Council
  • 2018 EMPOWER Presenter of the Year Recipient
  • 2019 AFS Influencer of the Year Recipient
  • Advisory Board Member of Group Programming and Personal Training for FIBO-USA
  • 2018 and 2019 Race Across America competitor

Languages Spoken




1 Rating

5.0 out of 5 Stars

  • by Erin Woodbury on Oct 01, 2010

    I was lucky enough to take Alex's R.I.P.P.E.D. classes for over two years and saw and felt differences in my mind and body immediately. The program is amazing and his teaching style is dedicated and motivating! Check out this class! I loved it so much, I got certified!